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Read the passage carefully. Then choose the
correct answer. |
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These days, sports is a major money-making
business for people selling sportswear and other
merchandise. In June last year, I was in South
Africa where the World Cup was held. There, I
saw droves of men dressed in the garb of their
favorite football team. Jerseys even bore the
numbers of football heroes. The sports arena
has become a hunting ground for advertisers and
salespeople from various industries. Sports
celebrities do not just endorse sports gear;
they are also roped in to sell anything from
liquor to luxurious items such as watches and
automobiles. Hence, sports has become a major
industry in itself. Famous sports
personalities who promote the products of
various companies stand to earn hefty sums of
endorsement money, which, for the majority of
them, far exceed the income they earn from
playing their respective sports.
Does this diminish the significance of sports
itself? Some people argue that it does while
others disagree. There are people who feel that
money will corrupt sportsmen and turn them into
mercenary opportunists. They would rather
see the return of sports that do without the
lure of such financial gains. Others feel that
it helps to promote sports as the money the
advertisers and product companies put in can be
used to maintain fields, tracks and other
equipment of facilities used by the sportsmen.
It would be quite disheartening to sit in a
leaky stadium with uncomfortable benches,
watching a football game for two hours.
Likewise, with the spruced up images of the
games and the players, people will be more
attracted to the different sports and hence will
be more likely to take them up as hobbies or
forms of exercise.
We have witnessed the rise in the popularity
of sports such as tennis, basketball and
football. The media coverage of these sporting
events is only possible because of the money
invested by companies to bring the sports, and
of course their products, closer to the homes of
the masses. |
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1. |
According to paragraph 2, 'sports has become a major industry in itself'
______. |
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(A) |
because of famous sports personalities |
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(B) |
because of sports gear that sportsmen wear |
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(C) |
because of large number of people watching these sporting events |
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(D) |
through money generated by the sales of products that sportsmen endorse |
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2. |
Why have many famous sportsmen become affluent ? |
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(A) |
They gave up their sport to work for advertisers. |
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(B) |
They gave up their sport and became advertisers themselves. |
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(C) |
They earned money from playing their sport and promoting various items
for advertisers. |
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(D) |
They earned money from playing their sport and promoting only sports
gear for advertisers. |
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3. |
The objective of the advertisers is actually ______. |
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(A) |
to promote sportsmen |
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(B) |
to improve the standards of sports |
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(C) |
to create better facilities for sportsmen and provide better equipment |
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(D) |
to entice fans into buying their products associated with their favorite
sports personalities |
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4. |
The 'mercenary opportunists' ( paragraph 3 )
refer to ______. |
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(A) |
the advertisers who are crafty |
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(B) |
the sportsmen who are greedy for fame |
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(C) |
the sportsmen who stand to gain a lot if they perform well |
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(D) |
the sportsmen who will stop at nothing to achieve monetary gains |
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5. |
According to the passage, what is the
most obvious benefit from advertising in sports ? |
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(A) |
More people will be interested to exercise. |
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(B) |
More people will take up sports as a hobby. |
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(C) |
More people will know about various sports. |
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(D) |
People will get to watch popular games on television. |
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