The Internet has revolutionized the way we do our shopping. The businessman
regards the Internet as a modern effective tool for business transactions.
Online shopping is the act of purchasing products or services over the Internet.
Let us compared online shopping to traditional or conventional shopping. Online
shopping, particularly during a festive holiday season,
alleviates the need to wait in long lines o search from store to
store for a particular item. Conventional shopping in the brick and mortar
building entails leaving the home to jostle with the traffic, crowds and long
What are the advantages and benefits of online shopping over conventional
First, there is the convenience of being able to shop 24 hours a day for any
type of product imaginable. The ability to shop from home allows many people
(the elderly, the disabled, young mothers) to still purchase the products and
services they need. Then it is more comfortable, doing it in the comfort of your
home, instead of running around in the store. Online shopping allows you a
shopping time. you can surf the Internet at any time of the day and buy your
goods. You can find and buy products from all over the world.
Second is that goods are often cheaper as the seller does not have the costs
of running a shop. You have the opportunity to compare as many products and
prices as you want without having to spend the time and money to travel between
several different shops. You get cheaper deals and better prices with discount
coupons and rebates thrown in.
Third, you will also be able to read reviews y previous buyers and select
your purchases with additional information from satisfied customers. The
photographs and illustrations help you choose and recommendations from others
help you decide.
Like in other forms of business, there are disadvantages too.
First, online shoppers face fraud and security concerns. It has also been
widely criticized for being very insecure. Even with the latest security ware,
hackers still manage to find a way to steal your data. Online shoppers should
first familiarize themselves with online stores and how they protect their data
before going on an online shopping spree.
The majority of online shoppers are unaware of various hacker attacks,
phishing scams, and how they affect them. Not knowing how to keep yourself safe
is the biggest disadvantage of online shopping. despite warnings from Snopes and
other cyber "police" sites, the store may be a scam put up to gather people's
credit card data and social security numbers.
Second, online shopping puts you at a disadvantage. You can't see and feel
first hand or try for size your purchase. You take the word of the description
of the product which is usually cleverly crafted by online stores to make it
sound appealing to people. There is no hands-on inspection, nor visual or
physical impact for product suitability. Only when it arrives at your address,
do you have the opportunity to check the purchases for what it is advertised as.
The greatest rip is the inaccurate transactions which could result in no savings
or additional expenses to the buyer. this is probably one of the biggest
disadvantages of online shopping that turns
many people off.
Third, there is no means for you to check for full cost or hidden cost not
until something unexpected happens. Online shops do not always list the other
additional charges. All these hidden costs: handling fees, packaging costs,
shipping or transit costs, replacement costs, return costs, fluctuating currency
rates, can add up to quite an exorbitant
sum. Are they borne wholly by the buyer ?
There are many other online issues which are more technical in nature: usage
of the computer, slow online connectivity, viruses and time zone differences.
Other aspects would be personal to buyer: credit card payment, no cash
transactions, immediate gratification, invalid warranties, no refunds and
non-delivery of purchases.
In summary, the main advantages of shopping online are convenience and cost
savings, while the main disadvantages are security risks and reduced hands-on
In conclusion, to benefit truly from online shopping, one has to be an
intelligent experienced Internet user as well as a streetwise e-commerce online