The mass media is flooded with advertisements of every kind. One only has to
flip through the pages of magazines or newspapers or sit through a television
program to see the wide coverage that advertisements receive in terms of space
and time. Companies fork out large amounts
of money just to advertise their products or services.
What, the, are the
benefits of advertisements ? Advertisements offer a wide variety of options to
both potential buyers and sellers. Through advertisements, employers can recruit
workers. People who wish to put up their properties for sale can find buyers or
Although there are grouses about
advertisements, the numerous benefits of advertisements remain undisputed.
Advertisements are the lifeblood of many television and radio stations. Many
companies build a reputation for their products through advertisements.
Sometimes companies sponsor major sporting events and help in the development of
sports in the country.
Advertisements inform the public about the wide array of products that are
available in the market an dhow much they cost. Customers can compare the prices
and merits of the different products and then decide which product to buy.
Advertisements help increase the sales volume of products. In this way,
companies expand their business and enjoy economies of
As with most things in life, advertisements can be both a bane or a boon.
Nevertheless, in my opinion, the advantages of advertisements far outweigh the
disadvantages and it is up to the discerning public to discard the
advertisements which do not profess the truth.