Media refers to mass media such as broadcast media, print media and the web
media. Television and radio are considered broadcast media while newspapers,
magazines and journals are known as print media and internet news, the web
media. The media is an important source of information through its news
segments, entertainment and allows for exchange of ideas, suggestions and
Consumers nowadays have a variety of media outlets compared to a few
decades ago. The advent of the Internet and services provided through it, has
enabled many of us to gain access to instant and a variety of news and
entertainment. In fact, the presence of Internet also has led to creativity
among the young consumers with the latter setting up personal websites, blogs
and others. It has inadvertently led many students to take advantage of the
prevalence of information by copying and plagiarizing writings from the internet
news. While the internet has been hailed as the most important advances
humankind has made in the 20th century, it is nevertheless open to abuse and
exploitation that presents danger to humans.
However, although most of us get
our news through the media as many of us have little time to read books or
journals, the news presented to us can be biased and one sided. During the
invasion of Iraq in 2003 by the United States and its allies, casualty figures
of their military personnel were highlighted and hardly any news on the figures
for Iraqi civilians and its military personnel. News reported on websites
appears more reliable and transparent though one has to be careful about the
accuracy of the facts reported. the media news too can misrepresent information
to serve the objectives of certain people or authorities in power.
Asian nations, there are limits to press freedom. Although the media is allowed
to present news and its views as well as perspectives, it is barred from
providing news that can potentially create unrest and violence. The government
has instituted the Official Secrets Act and Internal security act that allows it
to detain anybody including those working in the media for inciting racial or
religious violence. However, there is still a degree of freedom in these
countries' press compared to other more conservative countries. we have access
to news from all around the world and readers are invited to send their views
and contributions to be published in the media.
The media is not only an
important source of news and opinions but also entertainment. Most young people
usually turn on the television for movies, MTV and other entertainment programs.
the adults however, prefer news and more educational programs.
Thus, the media
plays an important role in our lives as we cannot envisage a life without the
daily reporting of national, regional and international news. It would be like
returning to the Stone Ages. However, consumers must ensure the news reported in
the media is accurate and not one-sided by looking at its contents critically
and voicing their views on certain issues.