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The Power of Fashion: Its Influence on Every Aspect of Daily Life

 

Fashion is not just limited to clothing, but it has an immense impact on every aspect of daily life, from the type of house one lives in to the books one reads. Fashion is big business, invented by original designers and promoted by business magnates for profit. It affects the way people think, feel, and act, as it is the material expression of a new trend of thought.

The best definition of fashion is that it is the outward expression of a new idea. New ideas are the lifeblood of business, and fashion has the power to catch on and create new trends. Most people think of fashion as clothing, particularly women's clothing. However, men in the past dressed in "fine feathers" like male birds, while women did not focus much on their appearance. But since the 1820s, fashion has decreed that to look "male" meant to look somber, and men's clothing has not changed much since then. On the other hand, women have more than made up for it, with even the most remote and primitive women trying to obtain Western clothing and shoes, while wealthier ladies of developed countries spend millions annually on the latest "model."

Fashion is first produced in famous fashion houses in Paris, New York, London, and Rome. Haute couture draws the rich to annual shows in these salons for the purpose of buying exclusive clothes. The prominent designers produce them according to their own ideas, creating new fashion trends that may or may not be popular. The next stage is the commercialization of successful models by large clothing firms, which mass-produce them much more cheaply for the general market. To be fashionable, women's clothes must have a certain "look" that can be identified by other women and admired. It may be a raised or lower hemline, a low or high waist, a dress cut off the shoulder, a certain range of colors or materials. The fashion-wise woman recognizes fashion at once and buys it, making fashion a big business. Men's clothes also vary according to fashion, but the conservatism of the average male is the despair of the men's clothing trade.

Public taste in almost every feature of living is subject to change. Even the female figure must be one year thin and boyish, another year curvaceous, to meet the dictates of the couturier. Men's clothing firms are now trying to sell the "baggy look." The difference between Victorian furniture in Britain, pushy and elaborate and overstuffed, and the cleaner, streamlined household products of the middle 20th century is fashion. Modern furniture may be grossly uncomfortable, and Victorian furniture may be supremely functional. Houses also vary according to architectural fashion, with modern leading architects setting the trends. A new house today may be round, made of glass and steel, built on a split-level plan, or perched high over a river or protruding from a mountain side.

 
 

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