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"Mr. Chairman, honorable judges, my most worthy opponents and
everyone else present here today. Good afternoon. Before I begin on
my main points, I would like to express my disagreement with one of
the points expressed by the proposition team.
"The second speaker for the proposition said that advertisements
cause people to keep buying low-quality goods. Now, I feel that people
generally are not so naive. Even the members of the proposition team
have been able to note the various tricks and so-called brain washing maneuver. So, the tricks haven't worked, have they? Actually, few of
the usual purchases that we buy are heavily advertised on television or
anywhere else for that matter. For example, do you choose the most
highly advertised tissue paper or toilet paper? At most, we would try a
much advertised product only because it was something new. Take the
Cherry Coke advertisements. Its advertising mode probably fits all the
descriptions made by the proposition team member. However, how
many of us were so influenced by these advertisements that he or she
has started to drink the beverage weekly, or even monthly?
"Now for my first point, I would like to state the benefits of
advertisements from the economic side. Advertisements can help
companies to introduce their latest products to the market. If the
companies are not able to inform the public about their new products,
they will not have the confidence to try to produce it. It is undeniable
that advertisements play a crucial role in increasing a company's sales.
This may sound capitalistic, but we must remember the importance of
these factories to the nation. With the increase in sales, the company
can afford to give better pay to the workers and offer more jobs.
"Now, another point is that it is only with proper circulation of the
products made possible by advertising that the companies are able to
mass-produce their products. Mass production is more economical and
allows the producers to lower the price of these goods! As a result,
consumers can purchase these goods at reasonable prices. As you can
see, millions of consumers benefit because of advertisements.
"Thirdly, industries can also greatly contribute to the expansion of
a company from regional to international status. Let me give a real example. One man started a small and
humble cottage industry of
jeans-making. Because of its increasing popularity through advertising,
this industry gradually weaved its way into the market until it started to
prosper. From a cottage industry, this industry grew into an
international company known by both the young and old. The name of
this brand of jeans is none other than Levi's. This company was able to
grow due to advertisements, creating job opportunities for millions of
people, not only in America but also in Levi's factories in Indonesia, the
Philippines and other third world countries.
"Fourthly, advertisements of the latest technology and inventions
are also beneficial for the consumers, for it means they can find the
right kind of product for themselves easily and quickly. Here is another
real-life case. My grandmother used to have too many lizards crawling
around her house and she is paranoid about them. Then, one day, she
saw the advertisement for a lizard spray that can paralyze lizards temporarily.
End of lizard problem. How could my dear grandma have found out about such a
strange but useful product without advertisements? Jokes aside, through reading the advertisements in newspapers
or magazines, many people find just the product required to take care
of their particular problem. Estate managers can find out about the
right fertilizer or pesticide; computer owners can find the best software;
doctors can find out about the latest medications. Imagine all the bother
one must go through to find out the product one needs amongst the
rapidly expanding array of products and inventions available, without
advertisements. Why, one would have to phone just about every shop
in town! Nowadays, we can just flip open a newspaper or even the
Yellow Pages. See how advertisements have been such a blessing!
"I rest my case. Thank you."
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