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One cold morning in January, a businessman called
Joyce C. Hall was rudely awakened by the shrill ___1___
of the telephone. As he held the phone, the caller
told him a piece of bad ___2___.
Hall was informed that a fire had completely ___3___
his warehouse in Kansas City.
Hall ___4___
shattered initially. He sold cards for a ___5___
and his entire stock of cards had been left in his
warehouse. Among the cards lost ___6___
a huge consignment of Valentine's Days cards ___7___
Hall had recently ordered. These cards alone had
caused him to ___8___
a debt of seventeen thousand dollars. Even the
insurance money he would obtain because of the fire
was far from ___9___
to allow him to pay ___10___
his debt.
Any ___11___
person would have been completely devastated by this
disaster. Hall, ___12___,
was undaunted. With the help of a local banker, he
managed to ___13___
his company working again. By the end of that year,
Hall began to print greeting cards bearing ___14___
own designs.
At that time, the ___15___
of sending greeting cards was seldom heard ___16___.
Hall realized that he could ___17___
a whole new trend. He discovered that if people came ___18___
greeting cards that were beautifully drawn, they were
likely to send these cards to one ___19___.
Hall started to ___20___
attractive, elegantly drawn Christmas cards. When
these
___21___
a huge success, he also printed cards for special ___22___
like birthdays or anniversaries.
Today, Hall's cards are sold in America as well
as all ___23___
the world. ___24___
you go to a gift shop today, you are ___25___
to see the name of Hall's company -- Hallmark.
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