Ray Croc had created one of the most compelling
brands of all time. He is the ___1___
of McDonald's as we know it today. He was a
fifty-two-year-old salesman of milkshake machines.
Later, he founded his own company to serve as
distributor of the product. His main clients were
restaurants and eateries ___2___
the United States of America. One of his ___3___
was a burger restaurant called McDonald's, founded
by brothers Dick and Mac McDonalds. Kroc was very
impressed ___4___
the sales of their burgers. The McDonald brothers
used an ___5___
line type of system to make the burgers. The
brothers then ___6___
to franchise their McDonald's outlets. Much ___7___
, Ray Kroc managed to convince the McDonald brothers
to sell him their business. He opened the first of
the chain of McDonald's restaurants on April 15, in
Des Plaines, Illinois. |