In a retro-style film, a Nike executive makes it his mission to sign a promising
young athlete to a contract despite initial resistance from both the athlete and
the company's executives. Director Ben Affleck takes us through the intricate
steps of the negotiation process, showing the power of determination and
savvy negotiation.
The film also introduces us to fascinating characters such as the athlete's
agent, who is not afraid to offend in order to secure a lucrative deal, and the
athlete's mother, who understands the significance of the partnership. The
result is the creation of an iconic sports shoe, the Air Jordan, and a
remarkable story of how one man's mission led to the birth of a sports legend. |