|
Jack :
Okay, okay. There's no shortage of future
slogans. Phil, what have you got?
Phil :
Well, um, same store sales are up 8.4% this
quarter which is just... amazing. And the
increase extends across every demographic. It's
"tweens,"
heavy users, minivan dads, even seniors. So,
clearly, the Big One is not only a
big hit, it
is quickly becoming the
flagship of
our brand.
Dave :
Which we'll be
building on, both in the
upcoming second half of our campaign and in
merchandising.
Jack :
Terrific. Don, what about those Little Big Ones?
Don :
Well, uh, last week, you know, we did a pretty
extensive focus group with some of the kids from
Martin Luther King Elementary.
Jack :
Yeah?
Don : And
it went great.
Tested 91% in the top three boxes.
They loved 'em.
Jack :
What is it now, eight to a bag?
Don : No,
no, no. You're thinking about theItty
Bittys.
Jack :
Oh.
Don : No,
no. We figure three Little Big Ones for each
kid's meal is gonna work out about right. But we
wanna do a little more testing on that as well.
Jack :
How about Disney?
Don : No
word yet.
Dave :
Also, the PBS deal doesn't seem to be happening.
Uh, apparently Burger King and McDonald's have
the Teletubbies alllocked
up.
Jack :
Fuck 'em.
Don :
That's wonderful.
Man :
Yeah? You like that? That's the Barbecue Big
One.
Don :
Wow. Tastes like it's
right off the grill.
Man : You
don't think it needs… like liquid smoke or any
other kind of flavorings?
Don : No.
No, no, no. I think it's perfect. Let's test
that.
Man :
Okay. Try this one.
Don : I
don't know.
Man :
Yeah. These Caribbean seasonings are kind of
tricky.
Don :
We're calling 'em Calypso Chicken Tenders. Yeah.
I think people are gonna have an expectation
for, uh maybe a touch of lime?
Man : Oh,
lime? Lime's easy. I just
held back on
the terpinoline on this to keep the flavorings
subtle. But I can always go back and add more.
Don :
Yeah. Why don't you try that?
Man :
I'll keep working on it. |
