Dear Eddy Tan
NEWS ABOUT YOUR ASTRO SUBSCRIPTION
Astro has always been dedicated to bring the most
compelling programmes to all our valued customers. Over the
past three years, our customers have enjoyed exclusive live telecasts of world-class events including the FIFA
World Cup, the Olympic Games and the Commonwealth Games through our unique multiple interactive channels.
During this time, we also added 24 new channels expanding the diversity and quality of our service. We are
especially delighted by the enthusiastic viewership of Astro Ceria and the Playhouse Disney Channel by families
entertained and educated by these two new channels.
We maintained our prices over the past three years even though our costs, especially broadcast rights for football
and other sporting events, increased significantly during the same period. However, programming costs continue to
escalate to such an extent that it has now become essential for us to revise the prices of our subscription packages.
The following shows the price of your current subscription package before and after our price revision. The new
price is effective commencing June 2007.
Smart Card Number :
Your current package : Family + Dynasty + Learning + News + Variety
Your current package price : RM 84.95
Your new package price : RM 93.95
We remain committed to make significant investments to bring high quality and engaging local and international programmes to you. Accordingly, the 11 channels that we introduced last year and our most recently launched nine
new channels including Discovery Science, Discovery Real Time, Discovery Home & Health, Astro Vellithirai, and
Golf Channel, are available for the enjoyment of all our customers until the end of August 2007. Thereafter they will
be placed in their appropriate subscription packages. In addition, we are pleased to introduce a new entry level
subscription package priced at RM37.95, and other new package options that give you the additional flexibility of
selecting packages that best suit your viewing needs.
We have always delivered the best value proposition to you, and you have our commitment that we will continue to
If you would like more information about our new packages and prices, please visit our website at www.astro.com.my or send us a fax at 03 - 9543 7333 or send us an email at firstname.lastname@example.org or call us at
1-300 82 3838. Thank you for your kind support.
Chief Executive Officer