Dear Toyota Owner,
The Story of Tribe Toyota.
The existence of tribes was a necessity in an age long, long ago. But the
need for tribal communities has come again in this day and age.
All across the country, more and more people gladly choose lifestyle
vehicles to complement their sense of adventure and
cravings for excitement. The
blandness of commuting to work in heavy traffic and the boredom
of pushing paper from one cubicle to the next have encouraged thousands of
people to band together and break free!
These people are Tribe Toyota. People whose lives are full of energy and
who are bonded by their common search for a richer and fuller life outside
of the urban landscape we are confined in. Within Tribe Toyota, members
share their experiences - adventure vacations, the best trails in and out of
town, the most remote culinary locations and of course, first-hand knowledge
about their lifestyle vehicles.
Tribe Toyota members regularly spend weekends on outdoor expeditions and
other exciting activities. And when recuperation is in order, Tribe Toyota
gathers for idyllic activities just to relax and unwind from the
lifestyle most of us lead.
As a proud owner of a Toyota lifestyle vehicle, take advantage of this
exclusive invitation and sign up as a Tribe Toyota member online. It's easy.
Just launch the interactive CD enclosed, click on the 'Sign up' button and
you'll be a Tribe Toyota member in no time at all.
Keep the spirit,
Customer Relationship Management Division