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Dear Toyota Owner,

The Story of Tribe Toyota.

The existence of tribes was a necessity in an age long, long ago. But the need for tribal communities has come again in this day and age.

All across the country, more and more people gladly choose lifestyle vehicles to complement their sense of adventure and cravings for excitement. The blandness of commuting to work in heavy traffic and the boredom of pushing paper from one cubicle to the next have encouraged thousands of people to band together and break free!

These people are Tribe Toyota. People whose lives are full of energy and who are bonded by their common search for a richer and fuller life outside of the urban landscape we are confined in. Within Tribe Toyota, members share their experiences - adventure vacations, the best trails in and out of town, the most remote culinary locations and of course, first-hand knowledge about their lifestyle vehicles.

Tribe Toyota members regularly spend weekends on outdoor expeditions and other exciting activities. And when recuperation is in order, Tribe Toyota gathers for idyllic activities just to relax and unwind from the hectic city lifestyle most of us lead.


As a proud owner of a Toyota lifestyle vehicle, take advantage of this exclusive invitation and sign up as a Tribe Toyota member online. It's easy. Just launch the interactive CD enclosed, click on the 'Sign up' button and you'll be a Tribe Toyota member in no time at all.

Keep the spirit,

Ismet Suki

General Manager

Customer Relationship Management Division

craving   a strong or uncontrollable desire
blandness   A lack of excitement, liveliness, or interest
recuperation   a return to normal health,  to become well again after illness
hectic   full of activity, very busy and fast

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