In today's world, advertising is an indispensable force, and no
product can hope to succeed without it. The ubiquity of advertisements in
various forms is undeniable, and a significant portion of the world's commerce
is dedicated to advertising. From newspapers to posters, radio, TV, and even
mementos and presentation articles, there are countless ways to promote a
product.
As a profession, advertising is becoming increasingly
specialized and scientific. Universities are offering degrees and diplomas in
advertising, and national and international advertising firms are creating
beautiful advertisements for products. With the involvement of various artists,
including photographers, graphic artists, writers, and even poets, advertising
provides employment opportunities for many talented people.
However, the question of whether advertising is old or recent
has been raised. The answer is clear: it is not recent but as old as the world
itself. Nature provides ample examples of how the spirit of advertisement has
been used to attract and draw attention. The color and smell of flowers, for
instance, easily attract insects and bees, which make them their homes and are
rewarded with honey. Similarly, the colors of birds and animals help them in
mating and choosing their partners. The male of most animal species is more
attractive than the female, and this helps them conquer their mates.
The color and smell of fruits also serve as a means of
advertising their presence to humans and animals. This is evidence that
advertising is a way of life that has been developed and built on a scientific
basis. In the past, temple fairs and carnivals served as forms of advertising,
but today, modern advertising has become a force to be reckoned with.
In conclusion, advertising is a powerful force that has been
used since time immemorial to attract and draw attention. It has become
increasingly specialized and scientific, providing employment opportunities for
a variety of talented individuals. Although the forms of advertising have
changed, the essence of advertising remains rooted in nature. It is a way of
life that continues to evolve and develop, making it an indispensable force in
the world today. |